Just read an interesting post about driverless cars and the change that would be needed in order to adopt such a concept. David Roberts writes that we don’t struggle with decisions that follow a reasonable progression of change: If we want to use less electricity, we swap our dishwashers and furnaces for more efficient ones. [...]
IDEO David Kelley 60 Minutes Interview David Kelley gets it. The founder and CEO of IDEO summed it up brilliantly with the simple term – empathy. If you put empathy into how you create the customer experience you will win, period. Look at the reactions of peoples faces when they use your website and fix [...]
I’m reading a book called Zen And The Art Of Motorcycle Maintenance. If you haven’t read this book, I would highly recommend it! Pirsig does a tremendous job of explaining the differences between people who are interested in technology, want to know all about it, vs. those who use it but want no part of [...]
The company Blekko was something of an inspiration to me, and other SEO’s, as they stood for what they believed should be openly available. They freely shared the kind of data that SEO’s use frequently, which I often shared with other SEO’s, energetic website owners who didn’t need much data, but liked to learn a [...]
Sometimes you come across really well executed company blogs. I wanted to give a couple fine examples of such here in hopes that it might give ideas to those looking for ways to come up with really compelling blog posts. Zillow’s Blog I was instantly impressed at the topics being written about on Zillow’s blog. [...]