One of the things thats so wonderful about blogging is that people generally understand who you are after reading your blog.
Just knowing a couple ways to spot a reader of your blog is one way to measure your blog’s success.
Your Blog Is Your New Business Card – But Who’s Reading About You?
Hand someone your business card and they’ll have your contact information.
Name, Phone number, email address, fax, job title, company name and logo, and maybe a catchy phrase.
But a simple Google search should have most of the same information and then some in a matter of .0015 seconds. And if all that information about you is readily available, how do you know who’s using it, or how does that make you more accessible? Here’s a way to test that.
Q. What is the most effective way to determine which customers that walk into your dealer’s front door have been reading your blog?
A. Here’s 5 ways to tell if you’re doing what you should be doing on your blog to win new business.
1. Author Your Posts Using Your Middle Name
My middle name is James and I could use that if I were wanting to see who asked for me by that name. If I had the initials JD or TJ, I could use that for my name on the blog. Whatever you use just be sure to let others who you work with know about your new “nickname” for the purposes of your “test”.
2. Get A Unique Phone Number
Have someone in the IT department create a new phone number for you that you post on the blog. That number would then identify anyone who’s coming from your blog and you’d have a really good idea of what gets people calling you.
3. Create A Contest
Being creative is not only fun and exciting but it takes you out of the daily grind and puts smiles on faces. Think of a contest you could easily do that would attract people you might like to do business with. If your targeting stay at home mom’s perhaps a drawing contest like one of our dealers did might be great. It’s also great content that you can post on your blog, you can see the picture they took with the winner of the drawing contest.
4. Give Readers Incentive To Post
One of the events I attended recently was hosted by Neil Patel in which he talks about how his blog commenting skyrocketed by adding the “Top Commenters” widget on the side. This increased the comments per post by 79% and another hint, Neil responds to every single comment.
5. Share Information That Saves Time And Ask For Feedback
By posting things that will save your customers time like “How To Connect Your Bluetooth Phone For Handsfree Use” is an example of providing information that could be hard to follow in a standard owners manual. So ask the receptionist, or at your next managers meeting, what can we put on the blog that will help our customers when they have a problem.
Conclusion
Do all of these often enough and you’ll start to see which customers are reading your blog. You’ll also see that because you’ve been posting like this new faces will come through your doors because they feel confident about doing business with you.
Blogs are extremely powerful when put to good use. Some competitors might be making the mistake that a blog is just good for SEO.
Take this opportunity to start building relationships within your community, you’ll be talking to customers while they are staring at Google Analytics wondering why sales aren’t up even though organic traffic is.
In the meantime, whether you have a blog or not, think carefully about who you are and how you help your customers. By doing this you’ll be preparing yourself for the next blog post or the new blog you have been wanting to launch.
Make yourself known, connect with your readers, and watch the results happen right in front of your eyes.
Do you have a way to tell who’s been reading your blog when you meet them in person? Let us know what works for you in a comment below or send us an email by filling out the contact form on the right side of the blog.
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