What is a blog, after all, the word itself sounds undesirable and if I could I’d rename it to something that sounds more appealing.
But instead of dwelling on what I can’t control, let’s talk about why this is a good source of referrals.
I’ll be the first to admit, I had no idea that blogging would be such a powerful tool. It became my most valuable weapon almost instantly.
You see, everybody is in need of content, its the fuel that powers the web.
The beauty with blogging is that whatever you write about, that becomes the very thing that attracts people into your conversation.
Notice I said conversation and not dealership.
Up until now, your efforts have been to get people into your dealership. Using ad agencies, marketing tactics, special offers, let’s not forget the biggest one referrals.
Let’s go a bit into detail on referrals. What makes referrals so powerful is that they are people who you sold to that had a good experience, and since they trust you more than they trust some random advertisement, you will likely get the sale.
But it’s in our nature to be curious. We read reviews on products to see what other people think. We compare products so we end up with the best one at the best price.
These shared experiences allow us to make more informed decisions, saving us time, and a lot of hassle.
A blog gives you a place to house all of this priceless content.
If you like attracting your ideal customers, the ones who are seeking information about cars you have.
Your blog is the most efficient and cost effective way to reach them and have them walking into your showroom ready to buy.
Give them an experience they can’t help but share with their friends, and family and you will see why your blog is the only way to make a powerful first impression from now on.