Building Your Brand – With a Blog
Do you understand what a blog is? Forget the word blog, just think of it as a room full of trophies. You know, someone comes over and in the study are your kids trophies from all the events they took first place in. Or perhaps you bowl, and the china cabinet has been utilized as a trophy display highlighting your most accomplished feats.
A blog is like that, only you get more. It’s like having the ability to tell a story about how you get each one of those trophy’s, who you were up against, what you did to win, how you practiced and what you did and didn’t do right.
Each story gives the person a deeper understanding of you, and your priorities. And if you share a lot of the same goals, then it’s much more likely that you’ll have a better experience being in the company of said person.
Companies Are Being Humanized
This is why blogging is so powerful. It gives the reader a better understanding of who you are, where you’re from, what you do and why you do it.
People seek relationships with others who share similar interests. Would you rather sit in a room with people and stare at the walls, or would you rather talk about what you do, and listen to what they do and have it actually be a productive use of your time?
I would.
So that’s the essence of having a blog. To put out the stuff about yourself, your business, and what you’re all about – and in turn, you’ll see the people who share the same interests start to read and engage with you on your blog.
Let Your Customers Tell You What They Want
The end of the rainbow. The place all businesses long to reach. It’s when your business has built a product or service in which the use of it results in wanting more.
Instead of spinning your wheels, you’re pre-selling your inventory. Your making money and you’re creating things people want and need.
Wouldn’t you want to have a place where they can give you that kind of feedback, and have it stay there as others stumble across it and become customers as well.
That’s the ROI of blogging.
So pick up the phone and let’s get yours going – toll free: 1 – (877) 222-1275
{ 2 comments… read them below or add one }
You can’t humanize something that isn’t human. It’s not the company that a blog can humanize, it is it’s people.
Larry Bruce @pcmguy
Thanks, that’s a great point. But I still think the owner / CEO / founder / founding team has put their heart & soul into getting the company started and that’s the part that I think the blog should share when it comes to humanizing the brand.