Car Dealerships With Blogs
We are at an inflection point in the auto industry, dealers are realizing the need to create their own audience. Things are really changing, and now more than ever you can see the power of this through car dealerships with blogs.
Blogs tell a story. They are extremely effective in helping inform customers, they can quickly address problems and today it’s all about efficiency.
Publishing on a Dealership Blog
I spoke to one of my clients yesterday over the phone, he likes this post I did on the Lexus Enform system and how it works. We discussed content and I said:
“What are your customers calling you about”
“Bluetooth connections is a big one”
and
“How to start the car when the battery in the key is dead”
Perfect, then that’s what we’ll publish on the blog. And the next time you get a call from a customer and they ask you about one of these issues, text them a link to the post on your blog.
Customer Service Via Blogs
Customers aren’t calling because they’re “curious” about how the bluetooth connection works are they? No! They are calling because they are having trouble reading the steps from the manual, they need something that is easier to follow, or someone to explain it to them right now.
So not only will you be able to explain it, but here is how you can visually show them the steps. Sure you can show them a video, but this is an even quicker reference.
The faster you solve their problems, the better they associate their experience in driving your products, and the likelihood of them becoming a lifetime customer.
The more proactive you become, the more content you produce about your product, the more business you will get. Simple as that!