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New Media

by Scott Golembiewski on March 19, 2010 · 0 comments

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What’s New Media?

Is it what Wikipedia says it is? Is it Twitter, Youtube, Facebook? iPhone, Android, or is it none of the above?

Ok, if we want to know what New Media is, first what’s Old Media?

Media = Television
Media = Newspapers
Media = Radio
Media = Magazines
Media = Junk Mail
Media = Catalogs

Television        News, Shows, Movies, Commercials, MTV, PBS, Discovery Channel
Newspapers    NY Times, WSJ, Detroit News, Seattle Times
Radio               AM, FM, satellite
Magazines      Road And Track, Better Homes and Gardens, This Old House
Junk Mail       Valupaks, Postcard offers, Brochures, To The Resident At
Catalogs          Sears, Summit Racing


What is happening to Old Media?

It’s still there, content is still alright, it’s easy to get your hands on. So why is it losing the battle against New Media?

    New Media = Now Media

Before TV it was families gathering around the radio to hear the broadcast of a show in the evening before going to bed. Then TV became 24/7, but it still was only what “they” decided to broadcast. You were lucky if you came across a good movie or show if you had time to sit and watch it, but for the most part it was at night when the prime time stuff aired.

So there was a shift somewhere, but what was it, what made us stop listening to Old Media?

What made the show that aired last night that draw 65 million people across US so interested in it, what was so compelling about it that it could draw that big of an audience?

Other People

That’s it, that’s all there is to it.

People do what they see others doing.

Want to become famous, get others to see what you do? That’s it!

Hmm, I don’t know how to get people to notice me.

Well, just to use Old Media as an example and perhaps a template, think about this. When a new show aired, was that the biggest ratings it would ever see? No. It grows organically, week after week, more and more people discover it. People tell others when to watch for it, where to watch for it, so do that.

New Media, Now Media, whatever you want to call it, just start thinking like it and you’ll understand it.

New is something you’ve never experienced, people crave new. Like a new pair of shoes, or a new car, or a new friend.
Now is something you have to have immediately. You need it more than anything else and anything that gets in your way is irrelevant, because you need things done NOW!

Combine New and Now and you will get whatever it is you want. How?

Where is Now? Twitter.
Where is New? You.

You are new, not everyone knows you yet. Why you? Because you get it.

People want to associate with people who get it, who are new and exciting, and who are available now.

One example. Blogs.

Ever read one where it seems like it’s not updated (old as opposed to new)
Ever read one where it seems like nobody is there? (no comments)
Ever return if either of the above is true, not likely.
Why?

You want new, you want now, and you want to be around others because the thoughts of many are more compelling than the thoughts of a few.

So you’ve read this far, what to do?

Leave a comment and Retweet This but just keep in mind New is You!

Popularity: 7% [?]

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Edmunds Gets Nailed By Dealer

by Scott Golembiewski on December 8, 2009 · 0 comments

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Is Edmunds Stealing From You? - That was the title of Alex Snyder’s post yesterday on www.dealerrefresh.com when he noticed that Edmunds was bidding on his dealership brand name and reselling the leads back to them.  Leads that should have come through the organic results that his business was already ranking highly for.  

Alex’s post quickly caught the attention of several dealers who decided to voice their concerns about this questionable practice.  The comments started rolling in as more issues began to surface like the targeting of cities which in many cases also happen to be part of the dealership name.

It doesn’t take long to see how Edmunds and several others like them have been able to build substantial traffic volume on their sites.  The biggest argument being their use of business names, addresses and contact information to flood the search engines with content.  

Do a quick search for “ford dealer” on Google, filter the past 24 hours, and you’ll see Edmunds indexed with nearly 1000 new pages of content.  Looking at those results and you might see Edmunds own employees posting in forums to update a thread.  More content.

Luckily Google seems to be tweaking things to give the real content producers some of the spotlight, as people begin to realize that these larger sites aren’t bringing any real unique content.

These sites spend millions of dollars with Google on Adwords, because they make many times that selling the leads they get to the dealers.  As people become more aware of this activity, they will realize that clicking on those ads is not the right thing to do.  So before Google starts to look like the bad guy, they are starting to crack down on these unethical business practices.

The solution is to create compelling content and to do so regularly so your site doesn’t fall off the rankings.

Popularity: 2% [?]

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