IDEO David Kelley 60 Minutes Interview David Kelley gets it. The founder and CEO of IDEO summed it up brilliantly with the simple term – empathy. If you put empathy into how you create the customer experience you will win, period. Look at the reactions of peoples faces when they use your website and fix [...]
From the category archives:
Marketing
To understand the concept of inbound marketing, you must first understand what outbound marketing is. The reason I say that is because outbound marketing is what most companies spend their advertising budget on today. Outbound marketing is telemarketing. It’s sending direct mail, it’s TV commercials, it’s pre-roll advertising (the 10 second ad you can’t skip [...]
Here is one way to quickly resize your photos to fit on your blog. It’s better to resize them than to simply enter in a smaller dimension in the HTML code because it takes longer for the page to load resulting in poor user experience and might also keep your page from ranking well in [...]
Sounds strange doesn’t it. Might not work if you’re selling paper towels, but if you sell cars, work on cars, offer a high dollar product or service, then this applies to you. Won’t take much to convince me to do business with you, or not do business. Top of the list here is what did [...]
Like that title, well I’m serious. This is a post I have wanted to write for awhile, and a recent comment on my blog helped me do so. This is the good stuff, the kind of stuff dealers need to become leaders in their market – and to realize that the industry is about 12 [...]
Traditional Media such Television ads, Radio and Newspaper ads are forms of traditional media that auto dealers have embraced for decades. These ads require significant investment when all of the pieces are added up its thousands of dollars, but what’s the ROI? I asked one of my clients about their ability to measure the success [...]
Blog Marketing Suggestions – Content and SEO Had the opportunity this week to attend an event for Blog Marketing 101 at Whitepages HQ here in Seattle. The event was led by Neil Patel who has been blogging for several years. Neil shared the information that helped his blogs reach higher levels. This post covers some [...]