Social Media

We see brands spend truckloads of money on outbound marketing, but very little on inbound marketing, where it’s out in the open for the world to see. Car dealers want to find flaws in social media, despite the overwhelming trends that indicate it can’t be ignored. However, once they see the impact and overwhelming response [...]

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There has been a lot of conversation lately about dealerships allowing 3rd party access to their data. In this post, I will provide you with some information that you will be able to use in determining how your data is used and some ways you may limit it’s use. First of all, what is data? [...]

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What Is TrueCar? TrueCar operates a website which publishes prices for new and used cars. Their slogan “Know the Real Price” claims to offer the most transparent pricing data available on just about any vehicle on the market. So if you are in the market to buy a new car, and have narrowed it down [...]

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Steve Jobs was a remarkable leader and visionary, and perhaps the most passionate entrepreneur the world has ever known. The concepts he visualized and perfected led us to a place of limitless inspiration. “To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, requires a lot of [...]

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Building Your Brand – With a Blog Do you understand what a blog is? Forget the word blog, just think of it as a room full of trophies. You know, someone comes over and in the study are your kids trophies from all the events they took first place in. Or perhaps you bowl, and [...]

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What’s A Good Car Dealer Strategy for Social Media If anyone here can predict the future please raise your hand. That’s about what it would take to know without hesitation that the strategy you have developed is going to be successful. The good news is you don’t have to be a fortune teller. You just [...]

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This is the million dollar question. It’s really not that hard though, it just seems that way until you get into the flow. Here’s some things I do, please share your tips as well in the comments I really appreciate it. Make a list of titles for about 5 upcoming posts. This is a good [...]

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