From the category archives:

Social Media

There has been a lot of conversation lately about dealerships allowing 3rd party access to their data. In this post, I will provide you with some information that you will be able to use in determining how your data is used and some ways you may limit it’s use.
First of all, what is data? [...]

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What Is TrueCar?
TrueCar operates a website which publishes prices for new and used cars. Their slogan “Know the Real Price” claims to offer the most transparent pricing data available on just about any vehicle on the market.
So if you are in the market to buy a new car, and have narrowed it down to [...]

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Steve Jobs was a remarkable leader and visionary, and perhaps the most passionate entrepreneur the world has ever known.
The concepts he visualized and perfected led us to a place of limitless inspiration.
“To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, requires a lot of [...]

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Building Your Brand – With a Blog
Do you understand what a blog is? Forget the word blog, just think of it as a room full of trophies. You know, someone comes over and in the study are your kids trophies from all the events they took first place in. Or perhaps you [...]

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What’s A Good Car Dealer Strategy for Social Media
If anyone here can predict the future please raise your hand. That’s about what it would take to know without hesitation that the strategy you have developed is going to be successful.
The good news is you don’t have to be a fortune teller.
You just have to [...]

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This is the million dollar question. It’s really not that hard though, it just seems that way until you get into the flow.
Here’s some things I do, please share your tips as well in the comments I really appreciate it.

Make a list of titles for about 5 upcoming posts. This is a good way [...]

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What is a blog, after all, the word itself sounds undesirable and if I could I’d rename it to something that sounds more appealing.
But instead of dwelling on what I can’t control, let’s talk about why this is a good source of referrals.
I’ll be the first to admit, I had no idea that blogging [...]

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At some point you’ll be faced with the decision of hiring staff or contracting a company to develop and deploy your online marketing initiatives.
How does one even begin such a process?
One way to embark on this initiative would be to find out what metrics can and should be measured. There’s [...]

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One of the best ways to get a new blog off the ground is through a strategy called guest blogging. The concept serves both the guest blogger and the hosting blog with something they need.
Guest Bloggers Get Exposure – Hosting Blogs Get Content
Lets take a look into why this strategy works well [...]

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When you build a house, you want a strong foundation. Same with blogs.
You could say the hosting, servers, etc. is the primary foundation, and to a degree that’s correct.
But what makes a blog unique is the quality of the content that is posted. Your ideas, your passion, your opinion are what [...]

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