At some point you’ll be faced with the decision of hiring staff or contracting a company to develop and deploy your online marketing initiatives. How does one even begin such a process? One way to embark on this initiative would be to find out what metrics can and should be measured. There’s no point in [...]
One of the best ways to get a new blog off the ground is through a strategy called guest blogging. The concept serves both the guest blogger and the hosting blog with something they need. Guest Bloggers Get Exposure – Hosting Blogs Get Content Lets take a look into why this strategy works well for [...]
When you build a house, you want a strong foundation. Same with blogs. You could say the hosting, servers, etc. is the primary foundation, and to a degree that’s correct. But what makes a blog unique is the quality of the content that is posted. Your ideas, your passion, your opinion are what attracts the [...]
There’s lots of ways to get people to notice you.
Advertising can make it happen but even some of the most clever advertising has but one primary objective, to get you to want something or at least become aware of something.
Ads have a short half-life, primarily due to promotions that end or seasonal offers that happen once a year.
Ads can be very compelling, they can make you really want something you can’t afford, and they can even manipulate the numbers to make it appear affordable until you read the fine print.
Ads are bait, they trigger spontaneous reactions. It’s in our nature to indulge and reward ourselves so ads tempt us to take risks.
Now lets look at another approach. Let’s call it the transparency tactic.
This is the exact opposite of advertising, whether or not it works for you depends on several things.
The post by Peter Shankman captured the attention of many people in the blogosphere as he recently went on a rant about how no company should hire a social media expert. He wants them all to die. In a fire. Now that’s serious. But maybe there’s another motive here – lets look at the phrase [...]
Blogs create a place for people to learn more about you, to build confidence, and develop a curiosity to meet in person those behind your unique online identity they’ve come to know. Greeting Customers Before They Become One If you put relationships ahead of sales you will never have a problem finding customers. When you [...]
I recall 9/11 vividly. I remember wanting to volunteer in the cleanup effort at Ground Zero. I remember the days soon after when people, complete strangers, spoke to each other. I remember things, perhaps I have a photographic memory or super powers, but regardless this is one memory I’ve held with infinite detail because it [...]
My next series of posts will be on words that don’t exist. You may ask yourself why on earth I’d be doing such a ludicrous act but I’ll give you a reason in due time. You see writing to me is about stuff that comes to mind and may even be a test I’m trying [...]
Choice Equals Future Back to the original purpose of investing in social media and blogging. You have a choice to make, because that’s all there is to blogging. You choose what to say, who to say it to, and how it should help people acquire knowledge and time. If you aren’t able to invest time [...]
What gets us to believe something? The news wants you to believe what they say is fact. The government wants you to believe it’s ran by the people and for the people. The banks want you to believe they can help you build a business. Brands want you to believe they are the best product [...]
