What’s A Good Car Dealer Strategy for Social Media
If anyone here can predict the future please raise your hand. That’s about what it would take to know without hesitation that the strategy you have developed is going to be successful.
The good news is you don’t have to be a fortune teller.
You just have to be yourself, and allow others to be comfortable being themselves, and that’s the basic foundation of building a good social media strategy.
Don’t Be Fooled Into How Easy It Is
Don’t assume you can follow what others have done, and get the same results. There’s just too many variables, so many changes, fads, and they’re usually nothing more than distractions.
In fact, I’ve come to realize that anything labeled “Free” now to me is translated into “Warning” – this product, though they say is free, comes at a very high price – time.
So, you say blogs are free, and you would be correct. However, if you take on this “free” product, and assume there’s no hidden costs with maintaining, designing, and publishing – well, you’ll be in for a surprise.
Exposing Your Strategy And Sharing
Marketing today is about communicating unique value by sharing information and knowledge.
You’d never know good marketing until after you bought the product and thought to yourself, damn…. that was clever.
It’s in the reviews, the pictures, the detailed descriptions, the helpful support via Twitter, the active Facebook page, the news on your blog, the quick reply back, your handling of a situation, an email response, an intuitive website, the access to information, the reaction to an urgent issue, and so on.
You can’t express that in a two-page weekend newspaper spread, but you can if you have a blog that collects all these examples and presents them to your prospective buyers.
