SEOmoz Launches Awesome Tool
Managing your website and all the responsibilities of running a business can be overwhelming. As your website grows and continues to improve with new content, keeping track of your rankings and staying competitive is a significant challenge.
To understand the essence of maintaining a solid search strategy, one must understand the elements that make it strong and how to detect elements that could be weakening it without realizing the damage until it’s too late.
SEO is not rocket science. It’s not a mystery, nor is it impossible to do SEO properly, granted you are aware of the critical aspects that must be maintained.
Some will say it’s all about the content. Others will argue its the links, and quality of such links that make all the difference. Then there are the new and possibly underestimated social networking buzz where your link gets shared across Twitter or “Liked” on Facebook by “Influencers in social media” that could be a major contributor to your rankings.
SEOmoz Gets A Tuneup – Simplifies Your Most Critical SEO Activities
Check out their latest SEOmoz Pro tool that is sure to help your SEO efforts.
What really matters, above anything else individually is the ability to be aware – to have the ability to track and monitor – all of those things – automatically and on a regular basis.
SEOmoz has finally launched their latest tool, and this will really make this job easier. Its not quite “set it and forget it” but it’s getting there, and will at least let many of us who bang our heads trying to get a handle on Big Picture SEO.
I like to call it BPS or “Big Picture SEO” and this new tool is like your command center, your monitoring system, and gives you a good handle on how well you’ve been maintaining your SEO overall.
2 Minutes And You’re Dashboard Is Setup And Ready To Track
– All Of these Major Data Points, which I’ll eventually break out into individual posts about what they all mean. But here’s the main breakdown of what the new SEOmoz App will do.
Turbocharging Your SEO Initiatives – Overview Once The Tool Begins Crawling Your Site
What’s Really Under The Hood Of This Powerful New SEO Engine
Crawl Diagnostics
On Page Optimization
- Tweak Title Tag
- Rank – Grade
- Top 500 Keywords From Analytics Optimization
- Add an alt tag
- Recommendation for Each of Your Pages
Your Keyword Selections
Grabs Your Top 50 pages
Assigns and grades each of those pages.
Link Analysis
Domain Authority
Page Authority
Link Intersect Tool
Can You Get Better Anchor Text From External Links
Tracks Rankings – Essential
Top 50 – Your Pages That Rank
History Ranking – Keep Track Of Your Rank History
Import Keyword Lists – What’s your Most Valuable keywords that Convert
Track Google (Google.ca)- Bing – Yahoo
Identifies Errors and Opportunities – No Pages Are Being Missed
Crawl Diagnostics
On Page Optimization
- Tweak Title Tag
- Rank – Grade
- Top 500 Keywords From Analytics Optimization
- Add an alt tag
- Recommendation for Each of Your Pages
Your Keyword Selections
Grabs Your Top 50 pages
Assigns and grades each of those pages.
Link Analysis
Domain Authority
Page Authority
Link Intersect Tool
Can You Get Better Anchor Text From External Links
Tracks Rankings – Essential
Crawl Errors – Dumb things aren’t happening on the dev / engineering side
Crawl Warnings
Crawl Notices (rel cannonicals)
Weekly Crawls
New content isn’t generating errors
Missed Opportunities
Feedback and Suggestions For the SEOmoz Pro App
By integrating Google analytics you can take the most revenue producing, high converting keywords and track rankings and page grades weekly.
As soon as you get bumped down by a competitor, automatically log the most likely reason it occurred. Did they make a title tag change, did they acquire a really high quality link, did they publish additional related content in the same directory.
Also, did your site unintentionally make a change that hurt your rankings? Did a new website that wasn’t in the top 10 come on the scene? Are your total external links getting diluted, did the external site loose authority?
Making recommendations to sites that link to you. If you have the capability of monitoring your site as well as sites linking to your, perhaps you can keep a grade on the most critically linking sites so if one drops in grade you can alert them or find a backup of equal or greater authority.
More Suggestions
Social Media Monitoring
Google Analytics Integration
Good Website Architecture
Good Navigation
Good Keywords!
Placing The Keywords On Your Pages
Links tell the search engines this is an important page
Internal – External Links
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