When we do SEO for clients, the one thing we always want to ensure is that the work can be tied to a metric and today were going to discuss one of those metrics – Where to Locate Quality Ranking Factors In SEO.
How To Find Ranking Factors Within Your Content –
There are some very high quality free resources out there that outline the known SEO Ranking Factors – and its clear that its very highly dependent upon links to rank well for a given keyword or domain category.
What Can We Do To Get More Links
The average car dealership website gets the majority of it’s organic search traffic for brand related keywords. You can see this by logging into Google Analytics and looking at the Sources and Search engine keywords (non-paid). At the bottom, you can filter out any/all variations of the brand to see where additional car dealer website content can help improve search traffic. The SEO work should result in high quality – high converting keywords.
But what about links? All that was mentioned here so far was content.
The Key To Earning Links That Matter Is In Your Content
Since car dealers have been doing just fine getting a link from the local credit union, the BBB, and so on, the optimization for a dealers brand name should be in tip top shape for the most part.
Now, in order to get high quality links – from high quality sources – the only way to acquire them is to produce remarkable content.
Remarkable Content #1 Way to Gain Links
Since you only want high quality links from reputable websites, and those sites are fully aware that linking out to sites that don’t offer the visitor / user a great path towards information they’re seeking would be hurtful to their rankings – the final answer to this means you must have the ability to produce very high quality content.
Using some of Google’s Tips and Tools you can improve quite a bit with what you have before worrying about the content development process. The image below shows “Google’s Wonder Wheel” and it’s fairly easy to see why it would benefit you. Enter a search term and you’ll see some examples of what Google considers to be highly relevant information you may want to include in your content.
Measuring Ranking Factors And Changing your Search Ranking Guidelines
It would be great if their were a mathematical way to calculate exactly what you need to do to improve your ranking in search, but unfortunately this isn’t going to be shared by the SE’s any time soon.
Keeping your own search data and trying to identify which changes make significant change in ranking will help you dial in a great SEO strategy.