Services

What Is TheDealerBlog?

TheDealerBlog provides a custom designed, fully managed, dealership blog (see examples). A Blog is a website built to deliver editorial content, images, video and commentary online.

Blogging Is Time Consuming – Why Hire Us

Our fully hosted dealer blog service begins with an editorial brief to shape the focus and type of content for the blog. Content relevant to the dealer’s local community (see example) will draw in visitors on various subjects beyond the scope of a traditional dealer inventory website which is optimized for conversion, not research.

A great blog can help position a dealer on the issues they support, whether it’s a passion for high performance or sharing ideas about going green. Since a blog is about publishing ideas, opinions, etc. for the world to see, some might consider it a liability or a place for negative comments to be posted. On the contrary, when dealing with negative feedback – the exact opposite is true. A quality blog will have remarkable content that testifies as to the true intent of a dealership.

Key Differentiator In Consumer Confidence

When consumers do online research they are influenced by a number of things, most notably, reviews.

Reviews can sway a customer so much that even a lower price isn’t enough to win the sale.

Further, blogs are becoming so influential that not having one could indicate the reluctance towards this new age of media, traditional media is now considered old news because everything is in real time these days.

Thus, content is a form of currency, it’s value measured in terms of how many link to it and suggest it to others. This is why you simply can’t take unoriginal content and expect it to produce as something original and passionate would.

Content is measured in terms of quality and long term value is almost always directly proportional to the time it took to create.

Dealers who anticipate the needs and interests of their customers, and publish the fact that they are taking action on it builds trust and confidence and gives a great first impression to new prospective customers.

Dealers that don’t blog, don’t respond to negative reviews, don’t acknowledge anything online that isn’t related to their interests will be left behind.

Why Blog – How Many Cars Can I Sell On A Blog

Blogs Build Relationships with well-known industry thought leaders, and those who possess knowledge and authority within their particular brand(s). People leverage the internet to perform due diligence on products, companies, and seek to do business with companies who regularly produce great experiences. A dealer who actively blogs responds to every single comment on their blog.

Journalists who write have power, a power that comes from their audience. This audience of readers who engage on the blog are essentially putting a sense of trust in the eyes of new visitors and further building a fan base. Fans that regularly read and contribute comments and ideas, perhaps even content, referrals, etc.

Blogs help address specific matters from vehicle recalls to how to sync a bluetooth mobile phone with the audio system.

Blogs scream “We are sociable” – and when utilized properly, can produce very powerful thought which gets people excited and leads to a free exchange of ideas and information sharing.

What Technical Changes In Our IT – Internet Operations Must Take Place?

We provide all the technical requirements needed to blog. This allows the internet department to act as a senior editor of a news publication as opposed to writer, editor, graphic designer, SEO, community manager, photographer, etc etc.

We highly encourage the client to begin blogging and will allow them to ease into it without the entire weight of all aspects of setting up and managing a blog.

We work with dealerships of all sizes, from small mom and pop to groups with 10-15 rooftops. The larger the dealer, usually the more the blog serves as the companies PR when new things are happening in the organization.

Blogs From Dealers Are More Trusted Than OEM Blogs

Dealers are small business owners, they are real people who are interested in the community, supporting the local schools, baseball teams, etc.

Dealers who have the pulse of the community, who take action and challenge others to do the same, who deserve better than the cookie cutter website templates approved by OEM’s, will seek out a blog because that is where the conversation is taking place today.