While some dealers are still trying to wrap their heads around how social media is going to sell cars, other dealers like North Hollywood Toyota have taken action.
I came across a tweet and was more than impressed at how Noel and his team were listening to their customers on Twitter, here is the first tweet that came to their attention.
These three pictures should speak for themselves, and note the reaction of the customer in the last one.
Twitter Account Setup
1. Setup your Twitter account if you do not have one.
2. Provide some information about who you are, where you are located and any other relevant information you can pack into 1 or 2 sentences.
3. Select a photo of yourself, your logo, your building, and upload it to your profile. Add your website URL.
4. Once you’ve setup your account, go to the search area and find some people who know you and follow them.
(tip: the suggested tab may not be of much help, try to focus on users who you can have interaction with. In other words, trying to tweet with people who have 100,000 followers isn’t the goal, unless you have a relationship with them. Find other businesses in your area and follow them to get ideas about what people respond to)
Once you’re done following a few people simply sit back and watch how the conversation works. There are some things you will need to understand before trying to interact like the @ symbol which if you lead your message with “@tuneyfish” that message will be seen by me and not everyone unless they look at my feed.
The RT (retweet) works like a recommendation tool. If you see something that you believe others who follow you might appreciate then you can RT it and it will be displayed to your page and to your followers. Some people will RT frequently, but in my opinion it’s better to post unique and valuable messages so that people get to know your “voice” before simply reiterating what is being said by others.
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Great Example! We have seen this sort of thing sporadically, but it is so difficult to get people in dealerships to realize the powerful impact listening and setting up the tools to do so has when you can do something like this… Respond to a customer’s need when they least expect it, and in public where hundreds or thousands can see what you have done to make that person’s day. Thank you for a great post and good “case study” to show dealers why they should set up Twitter monitoring widgets.
Thanks for the great comments Ralph, hopefully I can put together a little more detail on how a dealer can get started on Twitter, the listening and understanding of how the conversations are happening and hopefully get some of that happening on their own domain.