You Won’t Know Until You Blog
Blogging, who has time for blogging? It must be nice to have time to sit back, relax and write a masterpiece every other day. Why don’t you wake up, Rockefeller. This isn’t the oil business, and content isn’t black gold.
I Sure Had A Positive Attitude Didn’t I
I couldn’t see the benefit, or the reward that one might get from writing about things that they did or wanted to do.
Save it. I couldn’t care less about things that didn’t have dollar signs plastered all over em.
But the one thing I kept noticing was that many of the people I met who were founders of successful startups all shared one thing in common, they all seemed to have started with a blog.
People who I admired most, and who worked really hard on their brand, and cared deeply about their customers, and their products, all were very very passionate about blogging.
That was when I started to realize that a blog was much more powerful than what I saw them to be. These were the beginnings of some of the most successful startup companies, even if all they looked like to you and me were a soapbox that people liked to stand on.
Your Blog Isn’t Just For Your Customers
The greatest thing I learned almost instantly from blogging was that I would see value almost immediately. Even if what I started writing didn’t flow that great, or was too long and aimless, the act of blogging itself was revealing new ideas and inspiration.
Find Ways to Save People Time
Here’s something that your customers would appreciate. Anything that saves them time, like gathering and organizing information that they might need to know before buying is great stuff for a blog.
Put yourself in the customers shoes and think about what they would want to see so they can make informed purchase decisions.
Blogging is Inbound Marketing
Companies are so used to spending money on advertising, that they keep trying to make it more compelling and clever while missing the opportunity in attracting people (Content) as opposed to distracting people (Ads).
When you produce content, it’s about attracting people to something they are interested in or curious about. It’s content that is created to help someone solve a problem, and doesn’t have to be a problem your product solves.
The companies that are truly interested in their customers, are creating content they know their customers will enjoy and want to read, watch and share.
Today, people aren’t looking or listening at what you say your product does, they can find that out from other people in reviews and community forums.
People are looking at what you do, and how well you do it. So if they see your company doing things that are interesting, they are more likely to have confidence that the product sells itself.
Companies that seek to enhance the lives of their customers beyond just the experience with the product will be successful, as they give their customers a reason to promote them.