There are many things a blog can do, but here at TheDealerBlog we believe that a blog only serves one purpose extremely well – to differentiate you and your unique ideas to captivate your target customers.
Blogs enable thought leaders to become influencers, engaging communities and revealing unique character.
Blogs Are Where You Sell Solutions
People don’t buy products. People buy solutions. So tell me why I should be interested in your solution.
Here are a couple scenarios:
Product – Dealer Website Content
I’m interested in finding the specs on a 2010 Ford Superduty, specifically the weight distribution while pulling a 6,000lb trailer. I may also like to look through some pictures to see if I like it visually.
Solution – Dealer Blog Content
I’m looking for something that I can setup my circular saw on. I would love a tailgate that can double as a workbench with some handy compartments because I am a general contractor. I haven’t seen anything like this on the market, why?
This type of dialogue can come through in the comments of your blog. By listening to the needs of your customers you might find new and interesting ways to appeal to them that your competition would never think of. That’s how you use a blog.
Soon another contractor lands on your blog, they are searching for the same solution.
They decide to add to it because it’s an active discussion.
I was working at a jobsite the other day and left my last extension cord there, I wish Ford had an inverter built-in at the rear of the truck where I can plug in my saw without making a mess on the clients newly landscaped yard.
These are people who have problems and they need solutions. It’s all a matter of how you engage and offer a solution that will get you word of mouth business. By helping out your audience, without an expectation of a sale, you become an influencer.
Blogs offer introductions, they tell people who you are and what you’re about. If you understand your customer inside and out, then blogging will be the best way to keep the lines of communication open.
Imagine the opportunity to spend hours and hours before they even step foot through your door. That’s a blog.